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Saturday, December 28, 2019

Ancient Mediterranean Art Essays - 1098 Words

Ancient Mediterranean Art I. Description of a Cycladic female figurine Cycladic civilization is divided into three periods: Early Cycladic (3000-2000 BC), Middle Cycladic (2000-1500 BC), and Late Cycladic (1500-1100 BC). The large amount of white marble sculptures located in the Cycladic islands, especially Naxos and Paros, a place exclusively made up of female folded-arm figures. These impressive marbles seem to be a symbol of Cycladic art. These figures are the best-known and most appreciated productions of the Cycladic art. Most of the Cycladic figures represent nude females with folded arms. These figures are usually found in grave areas and were probably associated with funeral rites, but some of larger†¦show more content†¦Furthermore, a curved area in the right side of the narrow head, somehow, was painted in a dark color. It seems that the side lock only appears on the Sepdose Variety of female arm figures. The whole figure is almost flat in shape. This figure seems to be the standing vari ety of the Neolithic Aegean figurines (Honolulu 138). In addition, the red and blue pigments were clearly valued by the Cycladic people. Various types of storage containers used to these kinds of pigments such as palette, jars and small clay pots. Nevertheless, the functions and meaning of these figures are still remaining mysterious and unclear. Basically, we believe that those figures served as funerary goods (Cycladic). II. Male figures in Cycladic period Male figures also occurred in the Cycladic periods. These male figures also shared the same features of the female figurine. For instance, they both have an almond-shaped head and their facial details are in low relief. Obviously, their arms bent at the elbows with hands crossing their stomach and legs are set apart with horizontal position. The below figure (Fig 2) is one of the major male figures that appeared in the Cycladic period (Aegean). II General background of Aegean Civilization Aegean Civilization, actually, developed around the period of 3000 to 1200BC (also called Bronze Age civilization). The area that Aegean civilization had covered includes Crete, the Cyclades Islands and the mainland ofShow MoreRelatedThe Role of Greeces Geography on Its Ancient Peoples844 Words   |  3 PagesAccording to legend, Greece’s geography played a principal part on ancient peoples’ lives. Ancient Greece’s geography both benefitted people and hurt them as well. Throughout history mountains such as Mount Olympus, islands such as Crete and Peloponnese, rivers and seas such as the Mediterranean and Aegean that housed many Greek islands have played a very important role in Greek culture and development. Although the Mediterranean and Aegean seas supported Greece’s economy and means for subsistenceRead MoreThe Renaissance And The Ancient Mediterranean Periods974 Words   |  4 Pagescreate art would be du ring the Renaissance and the Ancient Mediterranean periods. The reason for the Renaissance would be because of their religious influenced paintings and sculptures. Artists during this period developed a linear technique that created a deep, convincing space that set the figures in a sculpture or painting that made it appear as if the scene is alive and right before them. The reason for selecting the Ancient Mediterranean period is because of my interest in the Egyptian art andRead Morehis112 r3 Ancient Civilizations and the Greek World Matrix1457 Words   |  6 Pagesï » ¿University of Phoenix Material Ancient Civilizations and the Greek World Matrix Complete the matrix by entering cultural, political, and economic developments that had lasting effects or that are significant of each civilization. The table includes one example. Civilization Cultural Developments Political Developments Economic Developments Mesopotamian Developed the beginnings of astronomy and mathematics Believed in many gods not just one. Emergence of Kings, exercised distinct political ratherRead MoreAncient Art With A Modern Twist1406 Words   |  6 PagesThe Four Seasons Mosaic: Reinstallation - Ancient Art with a Modern Twist The Four Seasons were originally hung in four separate panels on the wall of the Mediterranean Court, where they remained until 1990. At this time, the Ancient Collection was being r reinstalled. which brought up questions aboutplacement of the mosaics, still in separate pieces. It was decided that in order to present the mosaics in a manner more in keeping with their original context, they needed to be removed from the wallRead MoreGreat Builders of Rome Essay596 Words   |  3 PagesGreat Builders of Rome The Ancient Roman culture had a direct impact on how we view art, literature, architecture, education and religion. Early Roman civilizations were very sophisticated and idealistic. They build great architectural buildings and performed famous playwrights at these ancient places. Romans were considered to most advanced civilization of their time. With beautiful statues, well designed buildings, and some of the greatest philosophers came from Rome. 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Emperor Justinian who reigned from 527 - 565 looked to expand the empire at all times (Brooks). He was a wise ruler because he knew by controlling the Mediterranean it would give him easy access in trading with different civilizations and would give him power by transportingRead MoreSimilarities Greeks and Romans Essay896 Words   |  4 Pagespd world cultures | Similarities and differences between Greece and Rome. | Essay. | | Zack Skone | 4/18/2013 | This document is about the similarities and differences between Ancient Greece and Rome. | Comparisons and differences between the Ancient Greeks and Romans The Ancient Greeks and Romans both began their histories as city-states. While the coastline and the mountainous terrain of the Greek peninsula isolated the various Greek cities from one another, the cityRead MoreCompare and Contrast Italian Renaissance Painting and Sculpture to the Northern Renaissance Painting and Sculpture1731 Words   |  7 PagesBefore you can compare and contrast the art of the Italian Renaissance to the artworks of the Renaissance in the North, you have to understand the roots of the Renaissance. Renaissance has a special meaning, referring to a period of the grand florescence of the arts in Italy during the 14th century and progressed and migrated, in the 15th and 16th centuries, to Northern Europe. The Renaissance was stimulated by the revival of the classical art forms of ancient Greece and Rome. The â€Å"re-birth of knowledgeRead MoreThe Greek s Victory Over Persia989 Words   |  4 Pagesnot only an era, but of cultural expansion that continues to im pact our modern day society. The accomplishments and endeavors of the Ancient Greeks, both visible, such as arts and architecture, as well as intellectually in areas such as philosophy, science and government continue to influence the world today. Many or none of these influential elements of Ancient Greece would have come to fruition in such a†¦. way if the Greeks had not defeated the Persians. The freedom to think and expand provided

Friday, December 20, 2019

Introduction. In Modern Era, Being A Professional Nurse

Introduction In modern era, being a professional nurse means to provide extraordinary care to each patient through using the traits of advocacy, compassion, communication, responsibility, and respect when treating each patient and interacting with fellow staff members. A professional nurse will use these traits along with critical thinking and interpersonal skills to succeed the expectations to provide their clients with the best care possible. Nursing Traits There a vast number of traits all nurses should acquire before beginning clinical work, but the five most important are advocacy, compassion, communication, responsibility, and respect. Collectively, these skills provide the outline for a professional nurse to provide compassionate†¦show more content†¦Nurses do this continuously when caring for clients since nurses can understand the pain the patient is currently undergoing. Compassion is an essential component of nursing because nurses need to relate to their clients’ pain and understand the obstacles the patient may be dealing with. Although the nurse may not have actually went through the pain their client has, a nurse using compassion can have empathy for each client. Another important factor of compassion is that the nurse might be the client’s only support during their treatment and need to talk to patients compassionately so the patient knows the nurse is willing to be a shoulder for the client to trust. While attending Hartwick College, student nurses will use the act of compassion almost everyday by taking a piece of each student’s problems and helping each other realize that they can balance all of the endless work assigned. In the clinical setting, many student nurses demonstrate compassion by listening to the client’s complaints and helping the client make reachable goals each day. Communication Many respected nurses agree to the statement that communication is the most important and effective trait of a nurse (Taylor, 2015, p. 447). This is true because communication is both a verbal and nonverbal mode of transmission that benefits every patient. It is essential that nurses develop amazing communication skills because these skills will help the client feel more comfortable in the hospitalShow MoreRelatedThe Influence and Use of Technology in Nursing1429 Words   |  6 PagesModern technology and informatics rapidly expended into practically all aspects of our everyday life and have become virtually the â€Å"second skin† or the â€Å"second nature† for the present generations. Contemporary nursing practice must employ technological advances into everyday client-oriented nursing process with the ultimate goal of improving the quality and safety of holistic and humanistic client care. In this paper I will explore the role of nurses in the process of implementa tion of technologyRead MoreProfessional Nursing Practice Essay1468 Words   |  6 PagesIn this essay we are going to explore the connection between professional nursing practice and professional caring. I will outline the terms of professional nursing practice and what makes nursing a profession? I will describe the term of professional caring and the connection to the nursing practice and discuss the dilemma of care and cure. And also determine the importance of both in professional nursing practice. Professional nursing practice has been developing for several centuries. NursingRead MoreHistorical Development of Nursing1413 Words   |  6 PagesCouncil of Nurses (ICN) definition of nursing is - â€Å"collaborative care of individuals of all ages, families, groups and communities, sick or well and in all settings. Nursing includes the promotion of health, prevention of disease, and the care of ill, disabled and dying people. Advocacy, promotion of a safe environment, research, participation in shaping health policy and in patient and health systems management, and education are also key nursing roles† (International Council of Nurses, 2014). Read MoreUnderstanding The Interdisciplinary Field Of Healthcare Essay1302 Words   |  6 PagesIntroduction The interdisciplinary field of healthcare continues to evolve and the demand for nurses continue to rise; as does the quality of patient care provided. One could suggest the importance of how patient care began is as significant to understand, where it should be and is going. Health care advocates such as Esther Lucille Brown, whom contributed to the standardization for accreditation nursing education programs, and Florence Nightingale, whom brought nursing to modernization and setRead MoreHistory Of Historical Development Of Nursing2266 Words   |  10 Pages Nursing Theoretical Concepts Christene Johnson International Institute for Health Care Professionals April 25, 2015 Abstract Treating the sick people is not a recent practice; communities have cared for the ill through history, beginning in ancient times. Nursing has been around for centuries, but it was not always considered a profession (History of Nursing in the United States, 2015). The word nurse derives from the Latin word meaning to nourish. People have been performing many nursingRead MoreNursing Concepts of Virginia Henderson1298 Words   |  6 Pagesfor NSG 316: Introduction to Professional Nursing Practice University of Southern Mississippi Fall Mini-Session, 2009 Abstract This paper provides a biographical look at the life and work of Virginia Avenel Henderson. Her definition of nursing focused on the function of nursing as assisting the individual, sick or well, in attaining and maintaining health. Although Henderson never viewed her ideas as a theory, her beliefs remain a large part of the teachings of modern nursing. HendersonRead MoreThe Male Minority Of Nursing Essay1464 Words   |  6 Pages The Male Minority in Nursing Jenny Nye Professor Hylton Introduction to Professional Nursing 9/29/16 Abstract Nursing is a predominantly female ruled field. Up until modern time, male nurses were practically unheard of and frowned upon. Even presently there is a stigma that comes with being a man who is a nurse. This paper was written with the intention of bringing attention to the minority that males are in the field of nursing and show that while career fields are becoming more genderRead MoreWhat Is Nursing? Essay2869 Words   |  12 PagesNursing is universal in the sense that nurses can be found almost in all countries around the world (Henderson, 1978). They are in the hospitals, in school clinics, in the community centres, residential homes and even play major roles in some of the popular soap operas in television. There are even television shows that mainly revolve around nurses and which chronicles what they do at work - both the positive and the negative. It is one of the most visible and easily identifiable occupations as comparedRead MoreImmunizations And Vaccinations : A Hot To pic1426 Words   |  6 Pagesreflected national recommendations and included new requirements for children aged 11 through 18 years (Potter, DeVita, Cranesich Boulton, 2014, p. 1526). Similar rules were incorporated in several other states, including Maryland, with examples being, 1 dose of Tdap if 5 years had elapsed since the last dose. . ., and a catch-up second dose of varicella vaccine (Potter, DeVita, Cranesich Boulton, 2014, p. 1526). These regulations continue to be modified yearly to keep up with new research regardingRead MoreProfessional Presence and Influence2419 Words   |  10 Pages Western Governors University Professional Presence and Influence ULT January 22, 2016 ULT A 1. Models of Health and Healing Everyone has their own belief when it comes to health and healing. Some people may believe in power of pray with no conventional medicine. Others believe western medicine can cure what ails them. Today I will discuss the difference between Era II and Era III models of health and healing relating to what it means to be human. Era II is known as the mind-body model

Thursday, December 12, 2019

Hedda Gabler Analysis Essay Example For Students

Hedda Gabler Analysis Essay Critical Analysis of Ibsens Hedda GablerA spider becomes caught in its own web. This is an example of an attempted manipulation that went awry. Hedda Gabler, by Henrik Ibsen, is a work about a woman who manipulates the fates of others in order to fulfill her own desires. The title character is a woman who has recently returned from a six month honeymoon with her groom, Tesman, a man whom she does not love. She yearns for freedom, but she feels as if she cannot leave her marriage. To occupy her time, she manipulates the lives of everyone around her. Hedda kills herself after becoming engorged in her own manipulations. Through the use of theme, setting, and then-current affairs, Ibsen produces a work that uniquely portrays the sources of the motivations of this manipulative woman. Whether it be the burning of her former loves manuscript or supplying him with the pistol to shoot himself, Heddas malevolence shows the ability of man to have total disregard for the life of another. Hedda c oldly manipulates the lives of everyone around her. Through these manipulative actions, she ruins the lives of all of her acquaintances. Because she is not happy in her marriage, she attempts to forbid anyone else to live a content life. For example, after she persuades Eljert Lovborg to consume alcohol, he ruins his reputation and loses something that is most precious to him: the manuscript of a book that he had been writing with Mrs. Elvsted. Although Hedda realizes the importance of this manuscript to both Lovborg and Mrs. Elvsted, she chars it. Because Lovborg and Mrs. Elvsted have put their souls into this manuscript, Hedda metaphorically relates her action to burning their child. This cold thoughtlessness demonstrates Heddas disregard for the life of a fellow human being. Heddas actions ultimately lead to her demise. After giving Lovborg her pistol and insinuating that he must kill himself, Heddas cruel intentions are finally revealed. Judge Brack learns of her dealings and, t hus, gains an opportunity to take advantage of this situation. When Hedda realizes that she will always be at the mercy of Judge Brack, she does the only thing she can do to escape this situation; she shoots herself. Throughout her manipulations, Hedda maintains a facade of innocence. Her truly malevolent nature, though, is displayed through her actions that relate this theme of mans inhumanity to man. One may be able to determine the cause for Heddas desire to manipulate when the setting is examined. The whole of the play occurs indoors. Therefore, Hedda is constantly submerged in a place in which she is unhappy. Because her husband Tesman is constantly occupied with other happenings, Hedda is left in a setting that lends itself to plans of manipulation. Heddas true dreams and aspirations are those of freedom and independence (Hemmer 2). Her setting however, is an antithesis to her proclivity. While Hedda maintains a desire to be free to do as she pleases, her situation is one in which she is confined in her home. Because she constantly remains in this monotonous setting, she occupies her time with scheming against everyone around her. This is perhaps the principal cause for Heddas manipulations. In addition to the setting, the time period in which Hedda Gabler was written is key to the background of Heddas manipulations. The late nineteenth century was a time for change for the women of the world. The womens suffrage movement brought forth the concept of the importance womans rights (Womens 1). Regarded by many as a feminist play, Hedda Gabler investigates the consequences of excessive feminism (Mazer 1). Hedda Gabler is portrayed as an extremely strong-willed woman. During the times in which this play is set, numerous womens rights and suffrage movements were occurring across the world. It can be inferred that Heddas assertive attitude is characteristic of the time period. To Hedda, it is preposterous that she would have to be under the power of a man. When Judge Brock implies that he will disavow all knowledge of the source of the gun that killed Lovborg if Hedda becomes subject to his will and demands (Ibsen 262). She states, No longer free! No! Thats a thought that Ill n ever endure! (Ibsen 262). At this time women across the world were adopting new ideas on their place in society. The atmosphere of the era provides an explanation of the source of Heddas manipulations. The three aspects that explain Heddas motivations for manipulation shed much light on Heddas overall desire for manipulation. Truthfully, Hedda desires to manipulate the lives of others because she cannot manipulate her own life. She does not want to remain in her marriage, but she lacks the courage to get out of it. Because of the times and her situation, she feels that she cannot leave her husband. It seems as if these manipulations are a sick form of entertainment for Hedda. One could regard this play as a purely feminist work or as the story of a woman who has no regard for human life. In either way in which it is regarded, Ibsen realistically portrays the motivations of Hedda Gabler through his use of theme, setting, and current events. .uf84015a27ce323ba704af9b9e15fdbb5 , .uf84015a27ce323ba704af9b9e15fdbb5 .postImageUrl , .uf84015a27ce323ba704af9b9e15fdbb5 .centered-text-area { min-height: 80px; position: relative; } .uf84015a27ce323ba704af9b9e15fdbb5 , .uf84015a27ce323ba704af9b9e15fdbb5:hover , .uf84015a27ce323ba704af9b9e15fdbb5:visited , .uf84015a27ce323ba704af9b9e15fdbb5:active { border:0!important; } .uf84015a27ce323ba704af9b9e15fdbb5 .clearfix:after { content: ""; display: table; clear: both; } .uf84015a27ce323ba704af9b9e15fdbb5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf84015a27ce323ba704af9b9e15fdbb5:active , .uf84015a27ce323ba704af9b9e15fdbb5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf84015a27ce323ba704af9b9e15fdbb5 .centered-text-area { width: 100%; position: relative ; } .uf84015a27ce323ba704af9b9e15fdbb5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf84015a27ce323ba704af9b9e15fdbb5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf84015a27ce323ba704af9b9e15fdbb5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf84015a27ce323ba704af9b9e15fdbb5:hover .ctaButton { background-color: #34495E!important; } .uf84015a27ce323ba704af9b9e15fdbb5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf84015a27ce323ba704af9b9e15fdbb5 .uf84015a27ce323ba704af9b9e15fdbb5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf84015a27ce323ba704af9b9e15fdbb5:after { content: ""; display: block; clear: both; } READ: Dickinson And Hughes EssayWorks CitedHemmer, Bjorn. The dramatist Henrik Ibsen. http://odin.dep.no/ud/nornytt/ibsen.htmlIbsen, Henrik. Four Major Plays: A Dolls House, Ghosts, Hedda Gabler, The Master Builder. New York: Oxford University Press, 1998. Mazer, Cary M. Hedda Gabler. http://www.english.upenn.edu/~cmazer/hedda.html.

Wednesday, December 4, 2019

Market Research Malteasers

Questions: 1. Critique of the three interview transcripts? 2. Coding of the three interview transcripts? 3. Options for further research? Answers: Introduction This study deals with an interview that took place between three individuals at three different places. The main aim of the interview is to point down the likes as well as dislikes among the individuals who have the Malteasers (Arvanitis, Deligiannakis and Vassiliou, 2012). The individuals answered that they loved the crunchy part of the chocolate and make them to buy on a daily basis. Another important factor that made the health cautious people attracted towards the consumption is the calorie part that is mentioned in the packet of Malteasers. As the company mentions the calorie part in bold letters, it creates a sense of trust factor in the minds of the people and they do not indulge in cheating the customers in any way. The packaging part was liked by the females but most males do not like it that made a sense of differentiation. The female found the red color vibrant and also easy to locate in the stores. On the other hand, the males found the red color does not get suited with their manly personality (Patino, Pitta and Quinones, 2012). But a common judgment that was pointed out by all is that Malteasers is crunchy and delicious in taste. Individuals prefer this brand of chocolate as compared to others. 1: Critique of the three interview transcripts The first interview took place between Sam as an interviewer and Ryan as a respondent. The method of collecting data is face to face interview to understand the consumption pattern of the chocolate named as Maltesers (Atiase et al. 2011). As the interviewer is a young student pursuing his second degree graduation, his view point related to chocolate was to consume it whenever possible but not a huge fan of it. He considered that eating chocolate symbolizes kiddish behavior so he likes to share it with friends and family. The words that he has selected to address the chocolate are, smooth, crunchy and delicious. The suggestion that was given by him during the interview process was that the brand should focus more on becoming a family product rather than for couples (Plunkett, 2014). He was of the opinion that sharing is a kind gesture so a big bar of chocolate will ensure to share with families and friends in order to spread love and affection. The second interview took place between one of the respondent who is aged at 24 years and working in the marketing field as a popular retailer. The respondent here is health cautious and especially all his blog represents tips on fitness as well as health (Cova, Kozinets and Shankar, 2012). He expresses his love towards chocolates and Malteasers is the favorite chocolate of him. As this brand clearly mention the calories on the packets, the respondent feel confident in consuming the chocolate. The respondent loves the crunchy part of the chocolate and he consumes it every single day. He suggested that if the chocolate is available in big bars, then it will be more beneficial for him because he can have it more with reduced price (Rosendo-Rios, de Esteban and Antonovica, 2012). As the packaging is done in red color, the respondent feels that it more of a female color. He finds the packaging of Yorkie to be more shiny and manly, but as far as Malteasers are concerned, the color red is more vibrant that gets attracted by the women only. The third interview took place between interviewer and interviewee and the student under process was a marketing student at Kingston University. The interviewee buys chocolates on daily basis and mostly prefers milk chocolate with crunchy part into it. She is a big fan of Malteasers and if that chocolate is not available at stores, then she moves on to buy another chocolate that can have the same taste (Goffin eta l . She is in love with the packaging system because it is red and vibrant and it is easy to locate in the stores. As the calories are written in bold letters, it provides a trust factor for the company because they are not in a habit of lying in any way. But the drawback that she found in packaging is that it opens too quickly in a sudden manner and kind of burst happens, that lead to spread of the chocolates all over the desk. 2: Coding of the three interview transcripts Quote for interview 1: Lover of chocolates Theme 1- Content marketing The content marketing that is practiced today is related to helpful nature, share worthy, searchable as well as path to conversion. The interview that was conducted was a face to face to interview in which both of them are expressing their views as well as opinions. As the discussion topic was a chocolate named as Malteasers and making effort to understand the likes as well as dislikes in the minds of the consumers (Gregg and Klymowsky, 2013). In other words, this chocolate was likeable by all and further the women grab the chocolate on daily basis just for the sake of packaging that is red in color. It is famous for its crunchy part and students usually have a habit to grab it from stores on a daily basis. Quote 2: Crunchy chocolate Theme 2- Automation There is problem in the automation system and this is where the interview is conducted to understand the overview of the Malteasers and how far the consumers are happy consuming it. The chocolate actually did not focus on the packaging part as it burst out while it is open and its somewhat irritating (Yang and Cui, 2012). On other hand, consumers find it easy to identify because of its vibrant color as well. During the conduction of the interview, it was noticed that all age group will have different consumption pattern as far as chocolates are concerned (Gustafsson, Herrmann and Huber, 2013). There is a stereotype feeling that chocolates are mainly consumed by child but the case is even the young adults like to grab a bit. With the increased in technology, people wants to get connected with one another and this is not possible due to the hectic schedule. It is therefore understood that chocolate can connect two or more people because sharing takes place and that will ultimately give rise to love as well as affection. When we share chocolate with our family as well as friends, we actually tend to share the sweetness as well that will create spending quality time with them. A suggestion that was pointed out by one of the individual was that to come up with big bars of chocolate so that sharing becomes much easier as well as it is known that big packets will be cost effective. Quote 3: Less calorie chocolate Theme 3- Buyer behavior The interview is mainly conducted to understand the buying behavior of individuals and the product under study was Malteasers. It was found that the individuals really like the Malteasers as compared to other chocolates. The individuals that are health cautious gets attracted with the consumption of this chocolate (Harwood and Ward, 2013). In the pack of Malteasers, the calorie is mentioned to make the consumers aware and this helps in building trust with the company. The company is having a brand image and consumers are willing to purchase on a daily basis. Every company should plan marketing strategy in order to understand the needs as well as requirements of the consumers. The individuals have already built a trust factor in the company and are ready to consume it. 3: Options for further research The theme that was selected from the three interviews is the buyer behavior towards the consumption of chocolates (Witell et al. 2011). The main aim of the interview is to record the likes as well as dislikes of the chocolate and how far the consumers feel after having a bit of it. One of the respondent gave a suggestion that the campaign should focus on family branding by coming out with big bars where all can share and spread love as well as affection (Hausman, 2012). The packaging part created a controversy because the males feel that they do not like the vibrant red color as it is not manly in nature. But as far as taste is concerned, they prefer Malteasers over other chocolates (McGivern, 2013). The females are of opinion that due to its red color, it is easy to locate and are more attractive to consume it. The buyers find it trustworthy because the company mentions the calorie on the packet that too in bold letters. There was also a question on what was the thing that goes around while having a chocolate. Mostly all answered that it takes them to the childhood days and make them eat it in a relax manner (Nunan and Di Domenico, 2013). The research can be further conducted on a wide scope where group of individuals are brought together and make them to taste different chocolates and point out the advantages as well as disadvantages. Still, the company should conduct more interview session to understand the problems that are faced by each individual. The feedback taken by the individual will help the company to come up with innovative policies that will ultimately be beneficial in the revenue generation. Buyers always are ready to pay a price to grab a chocolate from the stores. When we were child, we often buy bundles of chocolates from the stores without even thinking of the pricing structure. But as we grow in life, we understand the value for money, and also get to know the fact those chocolates is for bringing a change in the mood of the consumers. The packaging of Malteasers actually attracts the customers as well as it can be recognized from distance. As the color red symbolizes love and affection, consumers often buy it in order to gift it to their dear ones. The calorie is on lower side as far as Malteasers are concerned, and this helps the health cautious person to have it more without getting worries o ver the weight gain factor. The buying behavior of individuals has to be given more attention by the marketers because they are the end users. Conclusion At the end of the study, it was noticed that different individuals have different thought process in relation with the consumption pattern of the chocolates that was named as Malteasers. Individuals often think that chocolates are directly connected with childhood memories. But individuals believe the fact that while having chocolates, they feel a sense of happiness to go back in the childhood days. As Malteasers has a crunchy and delicious taste, most individuals love grabbing a bit of it on a daily basis. The packaging in red color makes it more attractive and consumers feel it easier to grab it from the stores. The company actually build trust factor among the individuals because they aim at writing the calorie content on the packet of Malteasers. Reference List Arvanitis, A., Deligiannakis, A., and Vassiliou, Y. (2012, October). Efficient influence-based processing of market research queries. InProceedings of the 21st ACM international conference on Information and knowledge management(pp. 1193-1202). ACM. Atiase, R. K., Ajinkya, B. B., Dontoh, A. K., and Gift, M. J. (2011). 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