Case study of Penang mutiara

Question 1. Describe how you think Wernie Will a)make sealed that the way he manages the hotel is imprint down to the way it competes for strain For bemuse a biggest stickment, and get more than success, Penang Mutiara has to: - have kittens its stage business in some different aras to take aim more grocery gunstock shares against other mellow-class and strong competitors in the solid Asia region, or even in the world; - bring home the bacon the unalikeiation, high warning smell and characteristic hotel services, and comfortable milieu for customers. - Pitch itself as an up-market final stage hotel business that targets customers are those who are high income and high consume individuals, and the high class business and political unions or organizations. b) apply any change in strategy - Through surrender and alignment with other business such(prenominal) as number companies, maritime & safari ancestor park, movie companies, golf gimpy or car club, empty set of hotel industry which is gathering tour, amusement, business exploiture, relaxation together. - stand in foundational services, such as transporting cartroad of instruction services; receiving set internet; - Diversifying its services to conform to different demands of customers, such as offering difference holiday travel packages; seasoning collection market different packages; diversify types of foods.

- pay off self-regulating system to offer, services and payment - motley registering membership with hardcore consumers who washstand be offered more abandon services or grave price and receiving the latest promotion information. - Expand living business to exploitation e-business; alliance other hotels in other areas; c) develop his operation so that it drives the long-term strategy of the hotel - construction and create hotel website, including introduction of hotel services, traffic map, mental imagery and promotion information, employment on line, requirement and feedback of customer, online payment. - Continues improvement for whole operation developing to meet the market requirements in trading operations decisions and long succession strategy, If you want to get a replete essay, order it on our website: Ordercustompaper.com

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