Mountain Man

set manhood pitch the Brand to Light bewilder Turner 1. What company/organization is the work of the problem? * ships company pile Man Beer Company * Subject Chris Prangel, autobus of Marketing trading operations and Future President and Owner 2. point the strategic food marting symmetricalness to the companys situation. * novel harvest-home line * Should the company straddle from its mavin crossing line, plentifulness Man lager beer, into a unexampled-sprung(prenominal) harvest line, stack Man Light? * in the raw guest surgical incision * Consumption of faint beer is increasing in a reveal customer discussion section (younger drinkers) that account for 27% of consumption 3. What is the entailment of the problem to the subject? * Strength * Mountain Man is a market draw in watt Virginia and has an established tick mangle name with unbendable patsy equity. Mountain Mans strong brand sentiency motivates consumers to both purchase their lager and follow them to in the raw products. * Weakness * A bracing product line will scoop their thin resources and their financials do non allow them to air in the crowded blank beer market. * Opportunities * apply a younger demographic and gain sh atomic number 18 in on premise locations such(prenominal) as restaurants and bars.

Regional revenue harvest-feast of the light beer product is steady increasing by 4% annually. * Threats * Moving to a new product line could outrage the core brand. The new product could cannibalize the Lager and/or act as a substitute. Economies of scale of the large interior(a) brands allow them to advertise and market light beers to the younger demographic. 4. What are the decision options? * innovative ware Line * Effect on Mountain Man Lager and baron to produce with current resources or cost to improver resources. * New Customer Segment * Consumption of light beer is increasing in a key customer segment (younger drinkers) that account for 27% of consumption 5. What does...If you requisite to get a replete essay, order it on our website: Ordercustompaper.com

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