Mid-term Exam

Question 1Developing node liaison is essential for collapseing a sustainable competitive advantage . Whether the products of an organization will ready whatsoever trade potential depends on whether the customers like them or non thusly the management of an organization will realize to develop an hint understanding of the customers tastes and preferences if that organization is to stay of forrard of the competition . The offset of developing customer intimacy is to engage periodic market research on what the customer expectations are . One of the starting signal companies to market itself through developing customer intimacy was dell Computers . Michael Dell wanted to build computers non through idea genesis from its internal engineering strength but through info collection on what the customers tastes and preferenc es were . The sacrifice of the association himself spent a significant amount of term with the customers to determine what they wanted to get hold most in a computer . The hardware manufacturing company also developed a website by means of which the customers could make do their opinions with the company . As a result , the company development to the fortune 500 slant in a in truth short succession . organism in unending touch with customer requirements enabled Dell to develop customer intimacy that also enabled them to develop their products and services truly quicklyQuestion 2The external touch of an organization is the application in which it operates . The industry is affected by a number of forces such as governmental , frugal , sociological and technological . Therefore a melodic melodic phrase organization in particular has to conduct a lad analysis periodically . A company such as Microsoft has to take into account the forces of the external environs ver y cautiously . On first appearances the poli! tical environment would not count to affect Microsoft s operations significantly . However Microsoft is frequently parkway into anti-trust suits the outcome of which would depend considerably on the plethoric political environment .

The company would be hard hit if the farming it is operating in went through an scotch downswing . Whenever at that place is an economic downturn , companies tend to invest little and integrity of the first operations that experience cost-cutting is information engine board . Therefore , demand for Microsoft s products and services would go down when the economic environment is unfavorable . Corporate social responsibility is a very critical issue in today s argumentation environment . Therefore Microsoft has to fund community projects from cadence to time in to endear itself to the society . That is part of the sociological environment . Also relevant in this respect is how the society views the complexities of adopting wage hike technologies . Microsoft would also be affected very significantly by technological shifts . For example , when the use of the internet caught on , Microsoft had to reengineer itself wholly to stay in business because previously it had decided not to enter the InternetQuestion 3Price is the risk that is at the forefront of the customers minds when making a purchase . When making a purchase , consumers must stop consonant sure that the price they are paying is equivalent to the stair out they are...If you want to get a full essay, cabaret it on our website: OrderCustomPaper.com

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