Avon Corperation Case Study Review 2003. A look at Avon's strategy past and current with focus on change.

Avon Case Study Although Avon Products, Inc. is the worlds largest occupy-selling organization and beauty product merchandiser, the ships company moldiness strategize to maintain its number one position in the future. With operations in 143 countries divided into 53 markets and 4 field ( jointure America, Latin America, the Pacific, and Europe), Avon is a worldwide company that unavoidably to develop a long-term, global strategy. However, since sales performance, demographics, and culture are so different in their regions, Avon should also have a regional strategy that is in line with its global one. Avons direct selling method is super triumphful in close developing countries; ironically, Avon is declining in the region where it first experienced success - northerly America. The reality is that the outside environment, namely culture and demographics, of North America has changed so much(prenominal) that direct selling, door-to-door, is not an optimal diffusion cha nnel. Avons target consumers, women, are change magnitudely working outside the collection plate; therefore, many times when salespersons rings the doorbell, nobody will answer. Also, the US population is increasing mobile, meaning that both customers and salespersons are pitiful more frequently, which makes it unenviable to establish a loyal, stable customer base. Avon should benchmark the contention in North America, analyze the best(p) practices, and restrategize to follow suit. In addition, Avon should import concepts that are working in developed economies, such as Japan and Europe, to North America. My pass for Avon in North America is that Avon should strengthen its retail bring out division ground on the positive financial info given from 1999-2001, which shows that meshwork sales in North American retail stores has change magnitude from 3.4, to 8.5 and then to 13.9 million. I admire Avons alliance with JC Penny and project that Avon consider other m erchandise intermediaries because marketing ! intermediaries specialize in promoting, selling, and... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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