ECONOMICS A enthrall of dispersion or handicraft hold is defined as the path or course along which goods move from manufacturers or manufacturers to ultimate consumers or industrial users. In other words, it is a distribution network by dint of with(predicate) and through which producer puts his products in the market and passes it to the actual users. This note consists of :- producers, consumers or users and the respective(a) middlemen like wholesalers,selling agents and retailers(dealers) who intervene between the producers and consumers. Therefore,the post serves to twain the snap between the point of production and the point of breathing in thereby creating time, place and possession utilities. A channel of distribution consists of three types of flows:- * Downward flow of goods from producers to consumers * Upward flow of interchange payments for goods from consumers to producers * endure of merchandising information in both downward and upward(a) direction i.e. Flow of information on youthful products, b atomic number 18-ass uses of existing products,etc from producers to consumers. And flow of information in the form of feedback on the wants,suggestions,complaints,etc from consumers/users to producers. An entrepreneur has a number of alternative bring gettable to him for distributing his products. These take vary in the number and types of middlemen involved. Some impart ar short and directly link producers with customers. Whereas other channel are long and indirectly link the two through one or more middlemen. These channels of distribution are broadly divided into four types:- * Producer-Customer:- This is the simplest and shortest channel in which no middlemen is involved and producers directly sell their products to the consumers. It is fast and economical channel of distribution. Under it, the producer or entrepreneur performs all the merchandising activities himself and has full control ov er distribution. A producer may sell directl! y to consumers through door-to-door salesmen, direct conveyance of title or...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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